[여행일기] 뉴욕 공립도서관과 센트럴파크

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뉴욕에 도착한 지 2시간도 채 못잤기 때문에 12시에 잤는데 아침 10시가 넘어서야 일어났다. 일어나자마자 목이 삐끗하니 아팠다. 오늘 기숙사로 이동할 계획이었지만 내일 일행과 같이 가기로 하고 관광을 더 하기로 했다. S형이 볼 일이 있어 혼자 가기로 했다. 


먼저, 뉴욕 공립도서관에서 사진을 찍고, 엠파이어스테이트 빌딩에 갔다. 로모 카메라도 가져갔기 때문에 사진을 많이 찍었다. 방향을 틀어 세인트패트릭 성당을 구경하면서 사진을 찍었다. 센트럴파크가 많이 궁금했기 때문에 곧장 센트럴파크로 갔다. 아직 싹이 돋지 않아 멋있진 않았지만 좋은 공원임엔 틀림없었다.


네모 반듯한 공원 크기가 어찌나 크던지 1/3 정도를 가다 다시 되돌아왔다. 메트로폴리탄 박물관과 자연사 박물관, 호수 등 볼거리는 많았지만 다음에 가보기로 했다. 오늘 길에 마차를 탄 사람들을 봤는데 재밌어 보였다. 아무래도 친구들과 같이 꼭 와봐야겠다고 생각했다. 5시간 동안 혼자 열심히 돌아다니면서 사진을 찍었다. 


다행히도 날씨가 약간 흐렸기 때문에 그렇게 덥지는 않았다. 돌아와서 노트와 Pain Relieving Pads, 배터리를 샀다. 디카용이 있는데 좀 약한 파나소닉꺼는 전혀 작동이 되질 않았다. 상점에 진열된 디카를 봤는데 한국에 비해 진짜 쌌다. 왜 더 싸지?? 의문이 들었다. 아이팟도 197달러, 한국돈으로 20만원 정도였다. 나중에 하나 사야겠다.^^ 3일째 뉴욕관광을 대부분은 혼자서 잘 해냈다. ㅎㅎ 조금 걱정은 됐다. 일본 외에 다른 나라를 그것도 혼자 돌아다니기는 처음이었기 때문이었다. 이제 열심히 공부해야지..


- 42번가. 2005년 4월 7일 목요일.


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[스크랩] [경제칼럼] 아이리버가 한국의 애플이 되지 못한 이유

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정말 개념글입니다. 식스시그마는 제도적인 혁신을 가져다 주지만 그보다 중요한 것이 창의성, 실험적 시도를 장려하는 사회 문화라고 합니다. 한국이 세계를 이끌기 위해서는 시스템적인 제도 혁신은 기본이고, 창의성을 늘려야 하고, 다양한 문화를 거부감없이 끌어들여야 합니다.




 

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한동안 품질혁신과 생산성 향상을 위해 전사적으로 실행하는 ‘6시그마’와 같은 경영혁신이 각광을 받았다. 그러나 기업가 정신과 혁신을 연구하는 UC버클리 레스터연구소의 존 대너 선임연구원은 “‘6시그마’와 같이 기존 틀 내에서의 제도적인 혁신보다 훨씬 더 중요한 것이 창의성, 실험적 시도를 장려하는 일”이라고 말했다. 우량기업이 되려면 창의적 사고, 새로운 가치창조를 통한 신제품을 시장에 내놓는 것이 더 중요하다는 뜻이다.

선두주자와 추종자의 이익률 차이는 하늘과 땅 차이다. 선두기업이 신제품으로 히트를 쳐서 독점적인 이익을 내면 후발기업들이 유사제품을 내놓고 따라가려 한다. 그러나 후발기업은 선두기업이 얻었던 이익을 낼 수는 없다.





게다가 선발기업은 이미 제품에 대한 명성을 얻었지만 후발기업은 제품을 시장에 소개하기 위해 많은 광고비를 지출해야 한다. 선두기업보다 가격인하에 대한 부담이 크게 마련이다.

후발기업은 가격이 하락한 상태에서 높은 광고비 부담을 안고 적정 이익을 내야 하기 때문에 원가절감에 혼신의 힘을 다해야 한다. 후발기업 중 원가절감에 성공한 기업만이 살아남을 수 있는 것이다. 그러나 이들도 생존에 필요한 만큼의 이익을 얻을 뿐, 새로운 제품을 추가로 개발한 만큼의 잉여이익을 축적하기는 힘들다.





선두기업은 후발기업이 따라올 때까지 한동안 독점적인 이익을 비축한 덕분에 후발기업보다는 훨씬 적은 금융부담을 갖고 새로운 제품 개발에 투자할 수 있다.

산업마다 조금씩 다르기는 하지만, 선두기업들이 속해 있는 초우량기업들의 영업이익은 보통 매출액 대비 15%를 넘는다. 적어도 10%는 넘어야 우량기업이라고 할 수 있다. 이들 기업들은 항상 경쟁 회사보다 먼저 대박 신제품을 내놓는다. 만약 신제품으로 계속 히트 치지 못하면 초우량기업에서 우량기업으로, 종국에는 보통기업으로 주저앉는다.

그렇기 때문에 기업들은 새로운 히트 제품을 내놓기 위해 혼신의 힘을 다해야 한다. 이는 기업들에는 죽을 맛이지만 소비자들에게는 그만큼 혜택으로 돌아온다.





우리 기업들은 저렴한 중국제품은 물론 높은 품질의 일본제품과 경쟁하는 경우가 많다. 이 같은 호두까기압박(nutcracker pressure)의 경쟁에서 이기려면 우리 특유의 창의적이고 실험정신이 깃든 새로운 제품을 끊임없이 글로벌 시장에 내놓아야 한다.

대기업이 히트 제품을 계속 내놓는 초우량기업이 되기 위해서는 스스로도 창의적이 돼야 하겠지만, 적극적으로 창의적인 중소기업들을 찾아내고 상생의 협력관계를 맺는 것 또한 중요하다.





중소기업으로 시작해서 ‘아이리버’로 벤처신화를 일궜던 최고경영자는 “대기업과 상생협력이 됐다면 한국판 아이패드가 진작 나왔을 것”이라고 말한 바 있다. 애플의 공세에 국내 대기업들이 주춤하는 모습에서 참 아쉬운 대목이다.

중소기업을 부품의 원가절감 수단으로만 여길 것이 아니라 창의적 경영의 동반자로 생각해야 한다. 무엇이든지 협력하면 쉽다. 전쟁에서도 공동전선을 펴는 연합군이 유리하다. 학계에서도 새로운 분야에 대한 연구는 단독연구보다 공동연구가 많다.





대기업이 창의적인 중소기업들과 상생의 협력관계를 가질 때, 보다 많은 중소기업들이 과감하게 새로운 가치창조에 도전할 것이다. 기업가 정신으로 무장한 그들의 잠재력을 최대한 활용하는 대기업이 앞으로의 경쟁에서 살아남을 것이다.

[주인기 연세대 경영대학 교수]

[본 기사는 매경이코노미 제1557호(10.05.26일자) 기사입니다]

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스티브 잡스 스탠포드 연설

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스티브 잡스가 스탠포드 대학 졸업 축사에서 얘기한 3가지 포인트

 

 

1. 어려운 상황 속에서도 꿋꿋하게 자신감을 가지세요.

   양부모님들이 모은 재산이 전부 학비로 들어가게 되자 모든것이 잘되리라 믿고 자퇴를 했습니다.

   그리곤 관심있는 강의만 골라들었습니다. (이부분에 감탄!! 공부는 계속 했던 것!!!)

   여유가 생기니 근처 리드 칼리지에서 배웠던 세리프와 산 세리프체 수업을 들었고,

   이는 고스란히 매킨토시를 구상할 때 고스란히 스며들었습니다.

  

   이로 인해 서체 선택 기능이나 자동 자간 맞춤이 생겨났고, 윈도우도 이를 모방했죠.

  

   10년이 지난 지금 전 모든게 분명하지만, 지금 여러분은 미래를 알 수 없습니다.

   그러나 현재의 순간들이 미래에 어떻게든 연결된다는 것을 알아야 합니다. (현재를 소중히 살라는 말 같았음)

   그리고 자신의 배짱, 운명 등 무엇이든지간에 대한 믿음을 가져야 합니다.

   이런 믿음이 저를 실망시킨 적은 없었습니다. (즉, 도움이 된다는 말)

   그리고 이것이 제 인생에서 남들과 다른 모든 차이점을 만들어냈습니다.



  

 

2. 실패를 두려워 말고 당신이 하고 싶은 것을 하세요~

   정말로 하고 싶은 일이라면, 공공의 실패자로 찍히던 해고당하던 그런 것은 전혀 상관이 없어집답니다.

   애플에서 쫓겨나서 넥스트, 픽사를 창업해 3D 애니메이션으로 재 성공을 이루어 냈고,

   넥스트 기술이 현재 애플의 르네상스의 중추적 역할을 하고 있습니다.

   그렇게도 독하고 쓰던 약이 있었기에 다양한 경험을 할 수 있었습니다.

 

   때로 인생이 당신의 뒷통수를 치더라고 결코 믿음만은 잃지 마십시오.

   전 반드시 인생에서 해야할 제가 사랑하는 일이 있었기에 반드시 이겨냈다고 믿습니다.

 

   당신이 사랑하는 것을 찾으세요~

   사랑하는 사람이 내게 먼저 다가오지 않듯 일도 그런법이죠~

   절대 포기하지 마세요. 현실에 주저앉지 마세요~



 

 

3. 오늘이 내 인생의 마지막 날이라면 지금 하려고 하는 일을 할 것인가? (처음부터 끝까지 일관된 포인트)

   아니오! 라는 답이 계속 나온다면 다른 것을 해야함을 깨닳았습니다.

   외부의 기대, 자부심, 수치스러움 등등은 죽으면 모두 떨어져 나가지만, 정말 중요한 것은 남습니다.

 

   죽음은 인생을 변화시킵니다. 죽음은 새로운 것이 헌것을 대체하게 합니다.

   바로 여러분들은 그 새로움이란 자리에 서 있습니다.

   그러니 언젠가 여러분들도 그 자리를 물려줘야할 것입니다. 그러니 시간을 낭비하지 마십시오.

   도그마~ 다른 사람들의 생각에 얽매이지 마십시오!



 

   타인의 소리들이 여러분들 내면의 진정한 목소리를 방해하지 못하게 하세요~

   그리고 가장 중요한 것은 마음과 영감을 따르는 용기를 가지는 것입니다.

 

   1960년대 후반, 스튜어트 브랜드란 사람은 자신의 모든 걸 불어넣어 지구백과(The Whole Earth Catalog)를

   만들었습니다. 위대한 의지와 아주 간단한 도구만으로 만들어진 역작이었습니다.

   그 당시 전 여러분 나이 때였죠. 최종판 뒤쪽 표지에는 아침 시골실 사진이 있었는데,

   아마 모험을 좋아하는 사람이라면 히치하이킹을 하고 싶다는 생각이 들 정도였어요.

   그 사진 아래 이런 말이 씌여있었습니다.

   "배고픔과 함께, 미련함과 함께"

 

   저는 이제 새로운 시작을 앞둔 여러분들이 각자 분야에서 이런 방법으로 가길 원합니다.

   배고픔과 함께, 미련함과 함께

 

   감사합니다.



 


 

 

영어 연설문

 

 


I am honored to be with you today at your commencement from one of the finest universities in the world.
I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation.
Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

 

The first story is about connecting the dots.




 

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me! to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course."





 

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. 



After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. It wasn't all romantic. 



I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.




 

Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. 



I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography.




 

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. 



Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

 

My second story is about love and loss.





I was lucky I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? 



Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. 



What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me.





 

I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me? I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. 



The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.




 

In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together. I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. 



I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.



 


My third story is about death.


When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years! , I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. 



Because almost everything? all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.




 

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. 



It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now. This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. 



Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. 



Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.




 

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. 



It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.





Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.


 

Stay Hungry. Stay Foolish.

 

Thank you all very much.

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